Skip to content

Free UTM link builder

Build trackable links for your marketing campaigns with our easy-to-use UTM builder. Create, copy and track your marketing links with precision.

Create UTM link

Fill in the form below to generate a trackable UTM link for your campaign.

Enter the full URL including https://

Where your traffic is coming from (e.g., google, facebook)

The marketing medium (e.g., cpc, email, social)

The name of your campaign (e.g., product_launch, winter_sale)

Identify paid keywords

Use to differentiate versions of the same ad

Your generated UTM link

Copy and use this link for your marketing campaign

Your link will appear here

Enter a URL, source, medium and campaign name to see your tracked link update live.

What are UTM parameters?

UTM parameters explained

  • Source (utm_source): Identifies which site sent the traffic (e.g., google, facebook)
  • Medium (utm_medium): Identifies the marketing medium (e.g., cpc, email, social)
  • Campaign (utm_campaign): Identifies a specific campaign (e.g., spring_sale)
  • Term (utm_term): Identifies search terms used in paid search
  • Content (utm_content): Differentiates versions of similar content or links

Benefits of using UTM parameters

  • Track which marketing efforts drive the most traffic
  • Measure campaign effectiveness across different channels
  • Compare performance of different marketing tactics
  • Make data-driven decisions for future marketing campaigns
  • Optimize marketing budget allocation based on performance data

Track your campaign performance with theBizness.ai

Creating UTM links is just the first step. With theBizness.ai, you can see how your UTM-tagged campaigns perform, down to the revenue each one produced.

  • Track conversion rates across different traffic sources
  • Compare campaign performance with intuitive dashboards
  • Decide where to spend based on revenue by campaign
Start free trial

Card required. Charged when your 7-day trial ends unless you cancel first. One trial per customer.

Campaign insights

Example data

Conversion rate by campaign (sample)

Google CPC64%
Facebook Social47%
Email newsletter82%