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Revenue attribution guides: find out which marketing pays
Short, practical guides to tying your revenue to the channels, campaigns and posts that earned it. Each one gives vendor-neutral advice first, then shows how theBizness.ai does it.
Attribution basics
How a sale gets linked to the marketing that earned it.
What is revenue attribution?
Revenue attribution links each sale to the marketing that brought the buyer in. Learn how it works, where it breaks and how to set it up for your site.
5 min read
First-touch vs last-touch attribution
First-touch credits the channel that found the customer, last-touch the one that closed the sale. See how each skews your numbers and which to use.
4 min read
How to use UTM parameters
How to use UTM parameters: what the five tags mean, naming rules that keep reports clean, examples for common channels and mistakes to avoid.
4 min read
Measure what pays
The numbers that tell you where to spend next.
Revenue per visitor: the metric that beats pageviews
Revenue per visitor shows what an average visitor from each channel is worth. Learn the formula, see a worked example and compare channels fairly.
4 min read
How to find which marketing channel brings paying customers
A step-by-step method to find which marketing channels bring paying customers, not just traffic, and decide what to do with each one. No data team needed.
4 min read
Connect your revenue
Tie Stripe and Whop payments to your traffic sources.
How to track Stripe revenue by traffic source
Stripe knows who paid but not where they came from. Here is how to connect each Stripe payment to the traffic source and campaign that brought the buyer.
4 min read
How to track Whop sales by traffic source
See which posts, videos and campaigns lead to Whop sales. Connect your Whop business and attribute each payment, refund and cancellation to its source.
4 min read
Privacy
Analytics that respect your visitors and your obligations.
Cookies, GDPR and privacy-friendly analytics
What GDPR and the ePrivacy rules mean for website analytics, what “cookieless” really covers, and exactly which cookies and storage theBizness.ai uses.
4 min read
See revenue by channel for your own site
Add the script, connect Stripe or Whop and pass your checkout IDs, and see which marketing brings paying customers. Browse the features, check pricing, or build tagged links with the free UTM builder.
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